Analyze your data to make better planning, design, and sourcing decisions
Faced by multiple market pressures in an ultra-competitive environment, knowing which styles will resonate the most with your customers can provide a strategic advantage when it comes to bringing products to market. Over the past few years, incorporating ‘Voice of the Customer’ has increasingly become the path through which retailers:
To stay ahead of the competition, leading retailers are implementing consumer testing of ‘in-development’ product designs, where thousands of products can be tested within a short timeframe – typically 24-48 hours. This allows you to view consumer feedback in-line with product designs and make design and development adjustments in a timely manner.
The results are higher revenue and margins based on delivering on-trend products that consumers want!
Consult with an expert to discuss how you can maximize your ability to quickly sense & respond to supply chain opportunities.